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The PowHER Player Classic is the first women's college basketball tournament built around a live NIL marketplace and focused on HBCU programs.
The Classic brings elite programs together for two days of high-level competition, while creating real and meaningful opportunities for athletes to connect directly with brand partners on-site.
The events will take place from November 26th - 29th in Columbia, South Carolina.
Athletes get visibility, investment, and access.
This is where the game and the business of the game meet
THE ONLY QUESTION IS WHO SHOWS UP
Fans get thrilling matchups, culture, and community.
Brands get direct entry into one of the fastest-growing markets in sports.
ATHLETES
FANS
BRANDS
Your athletes deserve more than recognition. They deserve a platform built for their future.
BUILT FOR HBCU WOMEN’S BASKETBALL
Compete on a national stage that celebrates the talent, culture, and legacy of HBCU women’s basketball.
Connect athletes with brands, media, and industry leaders through intentional NIL opportunities.
Gain professional content that elevates your athletes and amplifies your program throughout the season.
Show recruits that your program invests in who they are—on the court and beyond the game.
YOUR PROGRAM. YOUR PLAYERS. THEIR NEXT LEVEL.
Your athletes deserve more than recognition.
They deserve a platform built for their future.
For Brands ready to lead
Women's basketball isnt following culture. it's driving it.
Build meaningful relationships with HBCU programs and emerging women athletes before the rest of the market catches up.
Align with athletes whose voices move fans, shape culture, and build trust far beyond the court.
Turn access into authentic NIL partnerships, premium content, and lasting relevance with an engaged audience.